We all know that we live in the so-called digital age. Everything that we may need or want is available on our mobile devices such as smartphones, laptops, and tablets. It is not surprising that the current global pandemic brought a change in the environment.
We all had to work from home, businesses moved online, and delivery of goods and services were on the internet. The amount of internet users has significantly increased and is growing even more.
How Online Marketing Can Help Your Business
A lot of entrepreneurs are seeing the trend of growth in internet users. These people want to capitalize on the pool of people already spending a lot of time on the internet, and this is where online advertisement starts.
According to studies and statistics, Canadians spend an average of close to forty-one hours per week; this duration is steadily increasing every year. This would mean a larger audience for companies to reach and possibly a higher revenue which explains why small businesses should use WordPress or consider any tool for marketing.
A company that has just started commonly does not have a high budget to spend on advertising or showing people what their company is about. Putting up posters, or getting radio and television commercials may be too expensive. Online advertising is a great way to mitigate these costs.
It would be cheaper to advertise online on social media platforms than to get traditional commercials aired. The possibility of getting the best deal on any social media platform is common compared to television or radio advertising. This would lead to great cost savings and put more value on money.
It is clear that putting advertisements online brings growth to any company. A lot of people are spending longer durations on social media platforms on a weekly basis, and this brings more people to see advertisements online. A lot of companies are ramping their budgets on social media advertising and search engine optimizations as it has proven to be more effective and cost-efficient. You can read more about it right here.
In Canada, there are close to thirteen million users of Instagram; having your company seen by a considerable part of this pool would be in any business owner’s best interests. This could prove to be a great boost in revenue and popularity for businesses that utilize social media for advertising. Here’s a trusted agency that offers Instagram marketing services.
A social media presence would not only be cost-effective and provide growth, but it would also offer an insight into what people want to see and what they think. Since most social media platforms have a highly engaged user base, the interaction to an advertisement would be easier to pinpoint through how people react to it.
Traditional advertisements are now being replaced by online advertisements on social media platforms. Poster, radio, and television commercials are now less noticed compared to internet ads. These changes have been utilized by entrepreneurs to expand their businesses.
They saw the great potential of having people engage in social media ads, the cost-effectiveness, and the growth of these platforms. Giving your business a better advantage for growth and popularity may come from these advertisers. The benefits of this advertisement method would be hard to take for granted.